A chain-wide average can conceal the single store, or trading period, where service falls short. Responses need to be traceable to both.
Illustrative example.
A chain-wide score hides the one store, or the one trading period, where service falls short. Store managers receive a number without a reason, and head office sees averages when the fix is local and specific.
Categories are set when the survey is built, so each organisation chooses its own.
Compare stores on the same categories and see which one is pulling the average down.
Negative comments are grouped into two-hour windows, so a lunchtime queue stands out.
Staff responses go to the people head office picks, never to a line manager by default.
A recurring queue or stock problem gets the same agreed response across the chain.
We will show how it maps onto the way you work.