Purchase and service are run by different teams in different places. Feedback needs to stay separate for each and arrive while the visit is recent.
Illustrative example.
Manufacturers and dealer groups depend on both the purchase and the service experience, which are handled by separate teams, often on separate sites. Feedback sits in manufacturer surveys and online reviews, and a dealership sees it long after the visit.
Categories are set when the survey is built, so each organisation chooses its own.
Compare dealerships and service centres on the same categories.
Use separate QR codes or links for sales, service and delivery.
Staff responses go to the people head office picks, never to a line manager by default.
Measure whether a change to the service process moved the score.
We will show how it maps onto the way you work.